Over the last year, Director of Communications, Rob Boelke, has worked with our parish publications contractor, Diocesan Publications, in consultation with the friars and staff on an update to our parish logos. While images do not wholly define what a parish like Sacred Heart represents to our parishioners or the community we serve, our branding is the leading outward expression that visitors, ecumenical and secular neighbors, and parishioners of other parishes will often see and associate with.
“We wanted to make sure we incorporated elements from the previous logos that would make this new design an evolution of what parishioners, returning visitors, and partners might already be used to,” Boelke says. “A top priority for updating the imaging was to include the hallmarks of our church, namely architectural elements, which grounds the branding in something recognizable for those who may not yet know about us.”
The architecture of the church plays a central role in the new parish logos and wordmarks, with the full church displayed in the primary and secondary images. The color palate is reminiscent of the previous logos. So too is the wordmark, which features a decorative serif font in place of the previous hand drawn script. A tertiary, or third mark features the parish initials stacked in front of an outline of our rose windows.
An updated parish website has been in development alongside this new brand package. The site is slated for an early summer launch. The newly organized website will feature the most-searched information related to our church on a home page decorated with videos and images of what truly makes Sacred Heart the special parish that it is. “We know that the people are the parish here at Sacred Heart,” Boelke continues. “The meaningful connections we share both with God and each other help us fulfil our mission of creating a vibrant community of faith, so those connections, be it through Mass, prayer, outreach, or fellowship, will be front and center, hopefully inviting even more to join us.”
